Do you want to be interviewed as the expert on your topic on FOX or the BBC?
Maybe you’d like to be featured in The Independent, The Huffington Post or on Buzzfeed with your business?
Yes, yes, yes!
Would you like to get this sort of publicity in the next 30 days?
Oh, erm… I’m not sure I’m ready.
I have this type of conversation on a daily basis. People know how powerful getting their business into the media can be, but when I ask if they’d like to do it in the near future, they freeze.
And that’s OK. It’s a big step. How do you know if you’re ready? After all, you’re going to get an influx of fresh eyes on you and your work, you want to be sure you’re coming across in the best way.